• Mainly about engagement and collaboration using social media and events, with some asides on living in London. More about David Wilcox and also how the blog started.
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I met you shortly at the Blog Business Summit and decided to join in on the conversation.

I think you are on spot here David. My company has focused on the real estate market for blog solutions and I think a key component of why we have success is that we encourage the translation of users to and from the real and online worlds.

Having a convention with 20,000 people and expecting them to continue the conversation online is rather narrow-minded. As the tech evolves, the busy professional or community member needs to have a benefit branded into them. Whether it be a free dinner or a new business contact, a marketing step has to occur where the potential community member is converted into an active community member.

There are a lot of things that can be done to bridge the gap between offline and online collaboration... and they don't even need to be technically challenging. They only have to cause intrigue with the audience.

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