Lucy Hunter in the AOL press office takes my earlier chiding in good part - AOL community awards announced, but unlinked - and emails me to explain that all will eventually be revealed. I had queried why the awards press release didn't give any of the groups publicity by offering web links
The general press release about all 30 award recipients is intended to provide a taste of the winning projects. In addition, we issue press releases about each individual projects to their local media, which includes their Web site address and details of how they plan to use the £2,000 award.
All of the Internet initiatives are in the planning stage because the purpose of the awards is to help the charities and community groups realise these projects. For some, the award is used to start a project from scratch, for others, it enables them to expand an existing online initiative. Once the projects are up-and-running, we will contact them to develop a selection of detailed case studies, which will be posted on http://www.aol.co.uk/ so that people can get a better understanding of the projects we support through the awards.
Sounds good ... and maybe a helpful nudge in the direction of further glory at the Stockholm Challenge, where Earl Mardle has expressed an interest in the AOL list.
Technorati Tags: socialtech
Recent Comments